I'm a Multidiciplinary Designer for Growing B2B Brands.
I help companies, from early-stage startups to more established businesses, bring their visions to life.
Meet Juan.
I specialize in creating cohesive and compelling user experiences through branding, web, and product design. With a proven record of delivering innovative solutions, I transform complex challenges into functional and visually impactful designs that drive business growth and resonate with users.
I Craft Digital
Experiences
I specialize in creating cohesive and compelling user experiences through branding, web, and product design. With a proven record of delivering innovative solutions, I transform complex challenges into functional and visually impactful designs that drive business growth and resonate with users.
Industry experience:
My wheelhouse:
Projects & Insights
Positioning Labviva’s Web Presence for Growth
As Labviva prepared for its Series B funding round, I led a comprehensive overhaul of the company’s brand, website, and marketing materials. From refining their visual identity to crafting a compelling digital presence, my work ensured that Labviva’s platform resonated with investors and customers alike. The result? A cohesive, polished brand that reflects their innovation in the life sciences marketplace.
Strengthening Flashpoint’s Cybersecurity Brand
As a continuous collaborator with Flashpoint, I help drive their content marketing strategies by extending their updated brand and design language across a wide range of digital assets. From threat intelligence guides and eBooks to social graphics and beyond, I ensure each piece aligns with Flashpoint’s evolving visual identity while engaging their audience with clear, impactful design with assets receiving up to a staggering 2,516% increase in engagement compared to the previous year.
Helping shape CareSource's MyLife app into a personalized health and wellness experience that supports your unique journey.
During my time at Caregiving.com, I partnered with CareSource to design the MyLife iOS app, an engaging platform that motivates members to reach their health goals. We incorporated intuitive features to gather member feedback, ensuring the app effectively supports their wellness journey through rewards and progress tracking.
Elevating Legacy Jets’ digital presence to reflect the precision, luxury, and ambition of modern private aviation.
In partnership with Kreativa Group, I’m helping shape Legacy Jets’ new digital identity and Webflow-powered website. The experience includes a fully interactive fleet catalog, a dynamic up-sell module that recommends aircraft based on client preferences, and a rich visual layer powered by motion and video. The design reflects the brand’s commitment to luxury, flexibility, and tailored service — positioning Legacy Jets for growth in the private aviation market.
Leading Design & Art Direction for Mirakl’s Flagship Platform Pioneer Summit
At Mirakl, I ensured a cohesive visual experience across digital, physical, and event spaces for their annual customer summit. I designed all virtual assets for the summit’s online presence, along with print and environmental graphics that shaped the attendee experience. This included branding, signage, and stage design, extending to both the interior and exterior of the historic Palais Brongniart in Paris.
Trusted by Clients, Teams & Leaders
Juan has been an indispensable design partner for me and my teams across high-visibility, high-growth tech companies worldwide for the past 15 years. He brings a rare combination of creative excellence, problem-solving and collaborative teamwork. He executes relentlessly and with precision.
Juan handles every project holistically from concept to completion with skill and ease. His design and development expertise is unmatched, and he quickly became an integral part of our team. His collaborative spirit and can-do attitude have brought significant growth and value to our organization. Juan is not just a colleague, but a key member of our team, and we’re lucky to have him.
Juan is a highly skilled designer with a wealth of experience, consistently delivering innovative solutions to complex creative challenges. His work captivates and creates real business value.
The commitment to excellence and innovative approach Juan has brought to the table has consistently exceed our expectations, making them invaluable partners in bringing our creative vision to life.
Questions &
Answers
A closer look at my experience, work style, and what keeps me inspired—both on and off the clock.
I’ve been a visual artist for as long as I can remember—pretty much since I could hold a pencil. But my passion for design really took shape in high school, where I spent four years in a commercial arts program, winning awards along the way. That foundation led me straight into the industry during the early dot-com days of the late ‘90s, back when most people were still waiting for their dial-up to connect.
Fast forward around 28 years, and design has been at the core of everything I do. I’ve worked in digital agencies, healthcare startups, luxury real estate, and beyond. It’s not just my career—it’s how I see the world.
My ideal work environment is a small to medium-sized startup where creativity, collaboration, and innovation thrive. I love working alongside other creatives and cross-functional teams, where ideas flow freely and everyone comes together to create something great. More than just an employee, I want to be a true partner in the business—someone who helps shape the vision, not just execute tasks. And of course, I’m always drawn to companies that push boundaries, experiment with bleeding-edge technologies, and stay ahead of the curve.
I’ve worked with a variety of project management tools, depending on the team and workflow. When collaborating with product design teams, I’ve used Atlassian Jira to track sprints and development cycles. For marketing and creative projects, I’ve worked with Asana, ClickUp, Trello, and Monday.com to manage tasks and timelines. Slack is also a key part of my workflow, keeping team communication seamless and projects moving forward.
I’d describe my skill set as versatile and end-to-end. While hyper-specialized designers are in vogue, my years in the industry have shaped me into a true generalist—someone who can take a project from concept to completion. I’m proficient in both traditional design tools and modern development, whether that’s writing code (front-end) or building with no-code platforms. I also illustrate, from intricate compositions to full iconography sets. On the product side, I have experience as a UI/UX designer, shaping user experiences that are both functional and beautiful. Simply put, if creativity is needed, I can work in just about any medium to bring ideas to life.
At this moment, I’m looking to join a remote team. I have extensive experience working remotely, both as an salaried employee and contractor, collaborating with global teams across multiple time zones. That said, for the right role and compensation, I’d be open to a hybrid position in Miami.
I enjoy traveling and exploring new places with my family—my wife of 20 years and our two teenage kids. When I’m not on the move, you’ll usually find me in the kitchen, honing my culinary skills and cooking for friends and family. I’m also a gear-head who's deep into a vintage car restoration project, which means plenty of time wrenching and taking weekend drives to cars and coffee meetups.
Let’s Create Something Great Together
If my work resonates with you, let’s talk! I’m open to new opportunities and collaborations—reach out, and let’s see how I can bring value to your team.
